About CHASIN': The Brand History

The Brand History

We are a modern performance jeanswear brand for men from
the Netherlands, founded in 1992. A brand with a positive
never stop attitude. CHASIN’ was created by Jan Peters,
dreaming to have his own jeans brand. He came up with the
name, when a friend introduced him to the song
‘Chasin’ a dream’ by Tashan. In 2003 the very first CHASIN’
brand store saw the light of day. Germany followed soon after.
And in ’07, the brand found its unique signature with the iconic
back pockets, lotus and 3 piece design. Jan and his team
managed to turn the dream into reality! Not only aiming at
home market Holland, but far beyond. The team also invested
in a strong internet presence. Now, the CHASIN’ team
operates out of Amsterdam, with a large HUB close to the
German border (in Duiven). The brand is first and foremost a
denim brand. Sourcing the very best and performance jean
fabrics. The never stop credo is to be found throughout
everything we do! And we've only just begun, ready
to conquer the world!

We are a modern performance jeanswear brand for men from the Netherlands, founded in 1992. A brand with a positive never stop attitude. CHASIN’ was created by Jan Peters, dreaming to have his own jeans brand. He came up with the name, when a friend introduced him to the song ‘Chasin’ a dream’ by Tashan. In 2003 the very first CHASIN’ brand store saw the light of day. Germany followed soon after. And in ’07, the brand found its unique signature with the iconic back pockets, lotus and 3 piece design. Jan and his team managed to turn the dream into reality! Not only aiming at home market Holland, but far beyond. The team also invested in a strong internet presence. Now, the CHASIN’ team operates out of Amsterdam, with a large HUB close to the German border (in Duiven). The brand is first and foremost a denim brand. Sourcing the very best and performance jean fabrics. The never stop credo is to be found throughout everything we do! And we've only just begun, ready to conquer the world!

The Lotus

Next to the CHASIN’ letters, our brand is visualized by the
iconic lotus logomark. A symbol of innovation and architecture,
inspired by the one of a kind roofline of the Sydney opera
house. Once deemed impossible to realise, but with a can-do
attitude this historic and iconic landmark saw the light of day.
This perfectly fits the never stop credo! The shape also
resembles the contours of a lotus flower, therefore we refer
to it as the ‘lotus’.

Next to the CHASIN’ letters, our brand is visualized by the iconic lotus logomark. A symbol of innovation and architecture, inspired by the one of a kind roofline of the Sydney opera house. Once deemed impossible to realise, but with a can-do attitude this historic and iconic landmark saw the light of day. This perfectly fits the never stop credo! The shape also resembles the contours of a lotus flower, therefore we refer to it as the ‘lotus’.

Brand Values

JEANS

CHASIN' is a modern jeans brand, inspired by the authenticity
of the jeans world. In our design approach we integrate
contrast (e.g. modern vs authentic, high tech vs low - fi).

CITY

CHASIN’ is inspired by everything the city has to offer.
From concrete, steel and contemporary architecture to
active city life, sports and travel.

PERFORMANCE

Performance for CHASIN’ means creating the ultimate functional
features. We select the best fabrics and materials, striving for the
highest levels in finishes. However, performance goes much further
than that. It also means taking responsibility and actively working
on making our collection more sustainable.

JEANS

CHASIN' is a modern jeans brand, inspired by the authenticity of the jeans world. In our design approach we integrate contrast (e.g. modern vs authentic, high tech vs low - fi).

CITY

CHASIN’ is inspired by everything the city has to offer. From concrete, steel and contemporary architecture to active city life, sports and travel.

PERFORMANCE

Performance for CHASIN’ means creating the ultimate functional features. We select the best fabrics and materials, striving for the highest levels in finishes. However, performance goes much further than that. It also means taking responsibility and actively working on making our collection more sustainable.

CHASIN' Icons

Our collection contains several icons. Styles that breathe our DNA, perfected over time. Our EGO is an iconic 5 pocket stretch jeans. A slim fit, created out of the best jean fabrics. Our Explorer parka and Return performance jackets are built around the best features to shield you from the weather. Constructed out of lightweight softshell, with water repellent, wind proof, quick dry and breathable features. The Resa is an engineered slim fit pant and our Nero is a contemporary, cuffed cargo pant. Our signature denim jacket is the Bolt, out of the best denim fabrics. The Stryke is an overshirt, created out of the finest fabrics every season. Appollo tees are lightweight styles, fitted with signature details. And last but not least: the ultimate outfit finisher. Our Billy boxer, with perfect fit!

Unique Design Elements

Iconic details on CHASIN’ jeans include the lotus 3-piece
on the backpockets, the comma shaped leather patch,
triangular side branding.

Jackets are fitted with signature details such as the comma
shaped sleeve pocket, lotus badge and the lotus outlines in
the neck. Both the badge and lotus outline are also used on
our tops.

Iconic details on CHASIN’ jeans include the lotus 3-piece on the backpockets, the comma shaped leather patch, triangular side branding.

Jackets are fitted with signature details such as the comma shaped sleeve pocket, lotus badge and the lotus outlines in the neck. Both the badge and lotus outline are also used on our tops.

CHASIN' Performance Retail Solution

CHASIN’ offers you a powerful and
future-oriented business solution. Our model is retail
based and we have proven it works.

Explore more >

CHASIN’ offers you a powerful and
future-oriented business solution. Our model is retail
based and we have proven it works.

Explore more >

Socials

We embrace our community through our social channels.
Join our world, follow CHASIN' for the best in performance
jeanswear.

Explore more >

We embrace our community through our social channels. Join our world, follow CHASIN' for the best in performance jeanswear.

Explore more >

Our CSR Journey

Performance means taking responsibility and to actively work on making our collection more sustainable.

Explore more >

Performance means taking responsibility and to actively work on making our collection more sustainable.

Explore more >

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