We created a brand new EGO campaign for Fall ’21. It’s both a true jeans campaign and a CHASIN’ campaign. The iconic EGO takes the spotlight, visualizing slim fit, iconic detailing (3-piece on the backpockets, the comma shaped leather patch, triangular side branding and the embossed lotus on the coin pocket) and the performance stretch denim. EGO Vann is featured in the video, showcasing its unique wash, created through laser technology. Vincent van den Ende AKA Avedon Music created the soundtrack. The LA-based Dutchman is one of Holland’s most important contemporary producers, working with hip hop’s greats, such as Justin Timberlake, 6ix9ine and Trippie Redd. A recent Emmy nomination proves his rising star as one of music’s most exciting producers.